Basic Business Statistics

For two semester business statistics courses or for instructors looking for a comprehensive textbook.
Berenson shows students how statistics is used in each functional area of business.

Students need a frame of reference when learning statistics – especially when statistics is not their major. Basic Business Statistics shows the relevance of statistics by familiarizing students with the statistical applications used in the business world, providing clear instructions for using statistical applications, and offering ample opportunities for practice.

The twelfth edition has built on the application emphasis and provides enhanced coverage of statistics.
MyStatLab New Design is now available for this title! MyStatLab New Design offers:
1. One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.

2. A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.

3. New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.
Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.

4. Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.
Provide students with power of practice: MyStatLab. MyStatLab–mystatlab. com - is a powerful online homework and assessment tool designed to help students practice statistics problems and improve their understanding of the concepts - all while providing you with detailed feedback on their performance. MyStatLab provides students with the following online features and tools:

5. Interactive tutorial exercises. The comprehensive set of exercises found in MyStatLab was specifically created for use with Basic Business Statistics. All of these exercises can be algorithmically generated for unlimited practice and mastery.

6. Personalized Study Plan. The Study Plan shows students which topics they have mastered and creates direct links to tutorial exercises for topics that they may need extra practice on. MyStatLab manages the Study Plan, updating its content based on the results of future online assessments.

7. The MyStatLab student access code grants access to this online resource, staffed by qualified instructors who provide book-specific tutoring via phone, fax, email, and interactive web sessions.

8. Online Chapter. The electronic-only Chapter 19: Decision Making, is available for download in PDF format.

9. Online Topics. Online topics discuss additional topics for Chapters 5, 6, 7, 8, 9, 11, 12, 15, and 16. They are available for download in PDF format.

10. Using Excel 2003 Guide. This guide presents, where necessary, alternate Excel Guide instructions for users of this older version of Excel.

11. Data Files. Excel and Minitab data files used by in-chapter examples and problems are provided.

12. PHStat2. This is the latest version of PHStat2, the Pearson statistical add-in for Windows-based Excel, version 2003 and later. This latest version eliminates the use of the Excel Analysis ToolPak add-in, thereby simplifying installation and setup.

13. Excel Guide Workbooks. Self-documenting Excel Guide workbooks illustrate solutions for more than 60 statistical topics that serve as freely reusable templates for future problem solving.
Introduce students to the relevance: Using Statistics Scenarios. Each chapter begins with a Using Statistics scenario that shows how statistics are used in the functional areas of business - accounting, finance, information systems, management, and marketing. Each scenario is used throughout the chapter to provide an applied context for the concepts.

NEW! Offer enhanced statistical coverage:
1. DCOVA Framework. The use of the DCOVA (Define, Collect, Organize, Visualize, and Analyze) framework is used throughout this text as an integrated approach for applying statistics to help solve business problems.

2. Using Statistics… Revisited. The new chapter-ending Using Statistics... Revisited sections reinforce the statistical methods and applications discussed in each chapter.

3. Managing Ashland MultiComm Services Integrated Case. Showing students how a business uses the statistical methods they’re learning, this new integrated case appears at the end of the chapters throughout the text (replacing the Springville Herald case).
Get students to apply the concepts to realistic business situations:

4. Projects-Detailed Case Studies are included in numerous chapters. The Managing Ashland MultiComm Services continuing case, a team project related to bond funds, and undergraduate and graduate student surveys are included at the end of most chapters–these serve to integrate learning across the chapters.

5. Digital Cases–An end-of-chapter Digital Case is included for each of the first 16 chapters. Most Digital Cases extend a Using Statistics business scenario by posing additional questions and raising issues about the scenario. By completing these cases, students discover and learn how to identify common misuses of statistical information.

6. Updated! Think About This Essays. The revised and updated Think About This essays (formerly entitled: From the Author’s Desktop) provide greater insight into what students just read about and raise important issues about the application of statistical knowledge.
NEW! Provide a reference guide for using the programs: Expanded Excel and Minitab Guides. This edition contains revised, reorganized, and enhanced instructions for using Excel and Minitab in the new end-of-chapter guides and back-of-the book appendices.

NEW! Offer enhanced statistical coverage:

1. DCOVA Framework. The use of the DCOVA (Define, Collect, Organize, Visualize, and Analyze) framework is used throughout this text as an integrated approach for applying statistics to help solve business problems.

2. Using Statistics…Revisited. The new chapter-ending Using Statistics... Revisited sections reinforce the statistical methods and applications discussed in each chapter.

3. Managing Ashland MultiComm Services Integrated Case. Showing students how a business uses the statistical methods they’re learning, this new integrated case appears at the end of the chapters throughout the text (replacing the Springville Herald case).
NEW! Provide a reference guide for using the programs: Expanded Excel and Minitab Guides. This edition contains revised, reorganized, and enhanced instructions for using Excel and Minitab in the new end-of-chapter guides and back-of-the book appendices.