How Brands Grow What Marketers Don't Know
by Byron Sharp
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|Publisher:||Oxford University Press
The Title "How Brands Grow What Marketers Don't Know" is written by Byron Sharp. This book was published in the year 2010. The ISBN number 0195573560|9780195573565 is assigned to the Hardback version of this title. This book has total of pp. 160 (Pages). The publisher of this title is Oxford University Press. We have about 91831 other great books from this publisher.
This Book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how Advertising really works, what Price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of Research in a Style that is written for Marketing professionals to grow their brands. It is the first book to present these Laws in Context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing Texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia