Features
New chapter on opportunity identification (Ch.3) explains the process of finding new product opportunities and choosing the most promising ones for development
New chapter design for environment (Ch. 12) explains the importance of environmental sustainability and a teaches method to make better design decisions to reduce the environmental impact of products
New example in Ch. 2 presents the product development process and organization at Tyco International replacing the AMF example in earlier editions
Chapter 17, Product Development Economics, revised to include a graphical method to understand financial uncertainties in product development.
Updated examples and data, new insights from recent research and innovations in practice, and revisions incorporated throughout the book.
With the CourseSmart eTextbook version of this title, students can save money, reduce their impact on the environment, and access powerful web tools for learning. Faculty can also review and compare the full text online without having to wait for the print desk copy.