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Travel Agency Management An Introductory Text 2nd Revised & Enlarged Edition Reprint,8126123672,9788126123674

Travel Agency Management An Introductory Text 2nd Revised & Enlarged Edition Reprint

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Book Information

Publisher:Anmol Publications Pvt. Ltd.
Published In:2009
ISBN-10:8126123672
ISBN-13:9788126123674
Binding Type:Hardback
Weight:1.50 lbs
Pages:pp. xvi + 299, Figures, Tables, References, Acknowledgement

The Title "Travel Agency Management An Introductory Text 2nd Revised & Enlarged Edition Reprint" is written by Mohinder Chand. This book was published in the year 2009. The ISBN number 8126123672|9788126123674 is assigned to the Hardback version of this title. The book displayed here is a 2nd Revised & Enlarged Edition Reprint edition. This book has total of pp. xvi + 299 (Pages). The publisher of this title is Anmol Publications Pvt. Ltd.. We have about 11261 other great books from this publisher. Travel Agency Management An Introductory Text 2nd Revised & Enlarged Edition Reprint is currently Available with us.

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About the Book

Travel Agency Management is the first Book of its kind which touches upon at length all typical travel agency and tour operator management issues, challenges, and gray areas such as, concept of agency and tour operation, changing dimensions of tour operators, itinerary planning, tour package management, Tour costing and pricing, Travel agency marketing, Travel agency HRD, cruise industry, Hotel industry, Financing Tourism ventures and projects, Airline ticketing, Case studies, etc.

This new edition has been thoroughly revised to take account of The Changes in this voltaic tourism industry. Moreover, this second revised edition gives more comprehensive conceptual and practical and practical understanding of the subject to the students and other professionals.

. It incorporates academic and industrial topics to meet present as well as future requirements.
. Cases, examples, thumbs, tabs and illustrations are given for easy understanding and referencing.
. It includes new chapter on cruise industry, which is an emerging segment of tour operation business.
. Each chapter is thoroughly updated to provide latest information about the area.
. It focuses on students as supervisor, tour planner, tour manager, trainer and tour executive and prepare them for new assignments, duties, and responsibilities.
. Each chapter starts with learning objectives and ends with references which encourage students and readers for further research.

About the Author

Mohinder Chand, PhD is Reader at the Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra (Haryana) India. He has developed and taught a variety of courses at the university. His field of specialization (s) include Travel Agency Management; Strategic Tourism Management and HRD. He has attended and participated in many International and National Conferences and Seminars. A prolific writer, his research papers and articles have been published in reputed International and National Journals and Books. He has guided many scholars in Tourism at Doctoral level. He has been on the list of visiting faculty in many tourism and hotel management institutes. He has co-authored 'Basics of Tourism'. He is presently involved in hotel research especially front office, food and beverage and housekeeping operations and management.

Contents

Preface to the Second Edition

I. INTRODUCTION TO TRAVEL AND TOURISM :
Chapter Objectives
1. Concept of Travel and Tourism
2. Nature and Features of Tourism as an Industry
3. Travel Trade-travel Agency and Tour Operation Business
4. Meaning and Definition of Travel Agency and Tour Operator
5. Travel Trade-an Historical Perspective
6. Types of Travel Agency and Tour Operator Business
7. Destination Company-functions
8. Distinction between Wholesale Travel Agency and Tour Operator
9. Integration & Linkages in the Travel Agency Business
10. Role and Contribution of Travel Companies in the Growth and Development of Tourism
11. Travel Trade-the Changing Environment

References and Further Readings

II. ORGANISATIONAL STRUCTURE AND FUNCTIONS OF TRAVEL AGENCY BUSINESS :
Chapter Objectives
1. How To Start a Travel Business?
2. Choice of Travel Agency Ownership
3. Organisation Structure and Working of Travel Agency and Tour Operator
4. Travel Agency-MNCs Meaning and Benefits
5. Procedure for the Approval From Government of India and IATA of Travel Agency and Tour Operator
6. Functions of Travel Companies

References and Further Readings

III. ITINERARY DEVELOPMENT :
Chapter Objectives
1. Introduction
2. Meaning and Definition
3. Types of Itineraries
4. How to Develop an Effective Itinerary
5. Reference Tools for Itinerary Preparation
6. Step-by-Step Procedure

References and Further Readings

IV. TOUR PACKAGING MANAGEMENT :
Chapter Objectives
1. Concept, Origin and Development of 'Tour Packaging'
2. Types of Tour Package
3. Components of a Standard Package Tour
4. Tour Formulation-factor Affecting
5. Tour Designing Process
6. Significance of Package Tours
7. Review of Package Tour Offered by Public/Private Sector Tourism Enterprises in India
8. Tour Package-pre Information

References and Further Readings

V. TOUR COSTING AND PRICING :
Chapter Objectives
1. Defining the Concept of Cost
2. Tour Cost-a Focus on Cost Effectiveness
3. Components of Tour Cost
4. Fixed and Variable Costs
5. Direct and Indirect Costs
6. Factors Affecting the Tour Cost
7. Costing a Tour Package
8. Costsheet-meaning and Significance
9. Procedure for Cost Determination
10. Calculation of Tour Price
11. Factors Affecting the Tour Pricising
12. Significance of Profit Margin
13. Pricing Strategies for Package Tours

References and Further Readings

VI. INTRODUCTION TO AIRLINE TICKETING :
Chapter Objectives
1. Air Transport-an Overview
2. The Role and Contribution of Public/Private Instive Operating in India
3. Marketing and Promotional Strategies
4. Geography-the Need of Country Codes
5. Airline
6. The IATA-Conference Area
7. The Hub and Spoke System
8. Time Zones
9. Time Differences
10. International Date Line
11. Flying-time Calculation
12. Procedure for Air Fare Calculation
13. Basic Airline Ticketing Procedure
14. Domestic Air Ticketing and Fare Calculation

References and Further Readings

VII. HOTEL INDUSTRY-AN INTRODUCTION :
Chapter Objectives
1. Hospitality Industry-a Profile
2. Hotel Classification-New Guidelines
3. Types of Hotels and Resorts
4. Hotel Room Types, Location, and Rates
5. Reservation of Hotel and Resorts
6. Contribution in Promotion and Developing of Tourism Industry in India
7. Payment in Hotel Reservation

References and Further Readings

VIII. TRAVEL AGENCY MARKETING :
Chapter Objectives
1. Concept of Marketing
2. Unique Features of Travel Marketing
3. Constraints and Significance of Travel Agency Marketing
4. Tour Marketing Plan
5. Tour Marketing Segmentation
6. Inbound Tourism Generating Markets
7. Marking Mix
8. Developing a Tour Marketing Plan
9. Developing Marketing Strategies-inbound and Outbound Tours

References and Further Readings

IX. TRAVEL TRADE ORGANISATIONS ASSOCIATIONS :
Chapter Objectives
1. Introduction
2. Need and Significance of Travel Trade Association
3. WTO-Aims, Membership and Role
4. Role and Contribution IATA, ASTA, PATA, IATO, TAAI, WATA UFTAA

References and Further Readings

X. HUMAN RESOURCE DEVELOPMENT FOR TOURISM :
Chapter Objectives
1. Introduction of HRD-Meaning, Concept and Significance
2. HRD System, Models and Practices in Travel Industry
3. Tourism Manpower
4. Job Analysis-illustrations
5. Strategic Recruitment in Campus
6. Training and Development
7. Training Infrastructure and Facilities Available in Travel Trade
8. Performance Appraisal
9. HRD Problems and Issues in Travel Industry
10. Strategic Marketing of HRs in Tourism and Hotel Industry
11. Future of Tourism-the Way of HRD
12. Case studies

References and Further Readings

XI. TRAVEL AGENCY Accounting :
Chapter Objectives
1. Introduction to Travel Agency Accounting
2. The Basic Accounting System Used in Travel Industry
3. Accounting Principles
4. Procedure for the Preparation of Travel Agency Accounts
5. Users of Accounting Information
6. Financial Analysis and Control Techniques Used in Travel Trade
7. Accounting Ratios, Cash Flow Analysis, Cost Volume Profit Analysis
8. Budgetary Control

References and Further Readings

XII. FINANCING TOURISM VENTURES IN INDIA :
Chapter Objectives
1. Introduction
2. Significance of Finance for Tourism Industry
3. Financial Resources Available for Tourism Ventures
4. Tourism Projects and Activities Financial during 8th Five Year Plan
5. Tourism Financial Institutions, TFCI, Role and Financial Policies/Procedures
6. TFCI,-Aim, Organisation Structure Product Like Role and Contribution in Tourism
7. Financial and Non-financial Incentives Available for Travel Industry

References and Further Readings

XIII. PUBLIC SECTOR TOURISM ENTERPRISES AND TOUR PACKAGING BUSINESS :
Chapter Objectives
1. Public Sector Undertakings-A Conceptual Framework
2. Government Involvement in Tourism Operations
3. Major Tourism Enterprises in Public Sector
4. ITDC-A Nodal Organisation
5. State Tourism Development Corporation-need to Diversify Activities
6. Role and Contribution of ITDC and State Tourism Corporations in Tour Packaging Business
7. Problems and Issues of Public Sector Tourism Enterprises in India

References and Further Readings

XIV. CRUISE INDUSTRY-A CHANGING DIMENSION IN TOURISM :
Chapter Objectives
1. Historical Growth and Development of Cruise Industry
2. Cruise Concept
3. Types of Cruise
4. Significance of Cruise Industry
5. Procedure for Preparation of Cruise Package
6. Determination of Cruise Package Cost and Price
7. Cruise Sales and Marketing
8. Reservation Procedure and Issue of Cruise Ticket

Reference and Further Readings

Features

1. It incorporates academic and industrial topics to meet present as well as future requirements.
2. Cases, examples, thumbs, tabs and illustrations are given for easy understanding and referencing.
3. It includes new chapter on cruise industry, which is an emerging segment of tour operation business.
4. Each chapter is thoroughly updated to provide latest information about the area.
5. It focuses on students as supervisor, tour planner, tour manager, trainer and tour executive and prepare them for new assignments, duties, and responsibilities.
6. Each chapter starts with learning objectives and ends with references which encourages students and readers for further research.

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