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Basic Business Communication Concepts, Applications and Skills 1st Edition


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Book Information

Publisher:Excel Books
Published In:2010
Binding Type:Paperback
Weight:2.85 lbs
Pages:pp. xviii + 580, Charts, Tables, Index, Appendices, References, Acknowledgement

The Title "Basic Business Communication Concepts, Applications and Skills 1st Edition" is written by Raj Kumar. This book was published in the year 2010. The ISBN number 8174468668|9788174468666 is assigned to the Paperback version of this title. The book displayed here is a 1st Edition edition. This book has total of pp. xviii + 580 (Pages). The publisher of this title is Excel Books. We have about 792 other great books from this publisher. Basic Business Communication Concepts, Applications and Skills 1st Edition is currently Available with us.

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About the Book

Communication is the modus operandi of professional and personal life. Human beings use communication to establish linkage with others. The need to communicate is universal and transcends the notions of language, location and lifestyle. The subject of Business Communication has gained considerable importance due to increased level of professionalism and Competition among the business houses. Good communication skills are the major determinants for the success of any modern organization. Today, the reputation of an organization, an industry, or a nation depends on the quality and Quantity of information they transmit and exchange.

This Book covers all the aspects of Business Communication. Following a reader-friendly approach, it provides comprehensive coverage of the basic concepts and principles of communication relevant to students and highlights its formats and modalities in current use. The study of the subject is simple, need-based and sequential. All relevant dimension of business communication, from a learner's perspective, find lucid coverage here. This book has been designed considering the model syllabus of UGC for MBA. Topics of Business Communication, as prescribed for the students of commerce, business Management and professional courses of various universities (especially MBA, Mca and B. Com) are duly covered in the book.

It is hoped that this book will meet the requirements of teaching, training and development programme. Besides, the text will provide valuable guidance to any individual who is keen on improving his/her communication skills.

About the Author

Dr. Raj Kumar is currently the Senior Professor and Director, Maharaja Agrasen Institute of Management & Technology (Ranked 20th by Business World, 2009), Jagadhri, Yamuna Nagar, Haryana. He has over 35 years of experience in teaching and research at the undergraduate and postgraduate levels in various areas of Economics, i.e. Managerial Economics, Business Economics and Management and Business Communication.

Prof. Raj Kumar is an alumnus of Punjab University, Chandigarh, from where he did his graduation in Economics (Hons.) and post graduation in Economics. He received his M. Phil in Economics from Punjab University, Chandigarh. He was awarded a doctorate on his work in General Management from Kurukshetra University, in the year 1983. Since then, he has been actively engaged in teaching and providing guidance to a number of research scholars in various areas of economics and management under his supervision.

He has authored books on International Economics, Managerial Economics, Business Economics, Macro & Micro Economics and Business Communication for undergraduate and postgraduate courses for various Indian universities. He has also published a number of articles and research papers in various Indian and International journals. He has been awarded the "Bharat Gaurav Award" by the Industrial Economic Forum in 1998 and was nominated as Advisor on the Research Board of Advisors of ABI (American Biographical Institute). His name was published in Reference Asia, Asia's Who's Who of Men and Women of Achievement, published by Rifacimento International.

Dr. Raj Kumar is also the editor of the refereed journal MAJMT-Journal of IT & Management published by Maharaja Agrasen Institute of Management & Technology, Jagadhri. He has delivered a number of lectures and keynote addresses in various national and international conferences. He is a visiting faculty at various business schools of India and abroad. His lectures at Nanyang Business School, Singapore and London School of Business Management, UK, deserve a special mention.


About the Author
Valuable Quotes Relating to Communication

Chap. I : Introduction of Business Communication :
1. Introduction
2. Meaning of Communication
3. Classification of Communication
4. The Role of Communication in Business
5. Maximum Time Spent in Communication
6. Evidences of the Importance of Communication in Business
7. Main Forms of Communication in Business
8. Components of Communication
9. Communication Network of the Organization
10. Some Basic Truths about Communication
11. Summary
12. Review Questions


Chap. II : Fundamentals of Business Communication-Nature and Process :
1. Introduction
2. Nature of Communication
3. Objectives of Communication
4. Communication Functions
5. Limitations of Communication
6. The Communication Process
7. Models of Business Communication Process
8. Models of Communication Process
9. Common Problems and Difficulties in Communication Process
10. Summary
11. Review Questions


Chap. III : Barriers and Gateways of Communication :
1. Introduction
2. The Concept of Barriers to Communication
3. Causes for Miscommunication
4. Types of Barriers to Communication
5. Overcoming Barriers in Communication
6. Gateways to Effective Communication
7. Gateways of Communication in an Organization
8. Mastering Communication Skills
9. Summary
10. Review Questions


Chap. IV : Conditions for Effective Communication :
1. Introduction
2. What is Effective or Successful Communication
3. Guidelines for Effective Communication
4. Methods of an Effective Communication System
5. Principles of Effective Communication
6. Golden Rules for Effective Business Communication
7. Summary
8. Review Questions


Chap. V : Organizational Communication :
1. Introduction
2. Corporate Organization and its Characteristics
3. Management and Communication
4. Need for Communication in Management
5. New Trends in Organizational Communication
6. Why Managers Need Communication Skills
7. Communication Structure in an Organization
8. Strategies for Improving Organizational Communication
9. Summary
10. Review Questions


Chap. VI : Written Business Communication :
1. Introduction
2. Characteristics of Written Communication
3. Purpose of Writing
4. Types of Written Business Messages
5. Stages of Writing Persuasive Messages
6. 3x3 Writing Process for Business Communication
7. The Three-Step Writing Process-Bovee & Thill's Approach
8. Principles of Effective Writing
9. Essentials for Adapting a Message for its Audience
10. Adapting to Legal Responsibilities
11. Summary
12. Review Questions


Chap. VII : Business Letters and Memos :
1. Introduction
2. What is A Good Business Letter
3. Characteristics of Good Business Letters
4. Type of Messages in Business Letters
5. Importance of Business Letters
6. Essentials of Good Business Letters Commercial Letters
7. Steps in Writing Commercial Letter
8. Functions of Business Letters
9. Formats of Business Letters
10. Classification of Business Letters
11. Writing Letters of Recommendation or Reference Letters
12. Writing Goodwill Messages - Five S'
13. Writing Memos
14. Summary
15. Review Questions


Chap. VIII : Report Writing :
1. Introduction
2. What is a Report?
3. Need for Report Writing
4. Steps in Writing Business Reports
5. Process of Writing Business Report—Lesikar and Flatley Approach
6. Types of Business Report
7. Research Proposals and Reports
8. Characteristics of a Good Report
9. Structure of Business Reports
10. Structure of Formal Reports
11. Importance of Report Writing
12. Business Proposals
13. Summary
15. Review Questions


Chap. IX : Oral Communication :
1. Introduction
2. What is Oral Communication?
3. Characteristics of Effective Oral Communication Presentation
4. Need or Importance of Learning Oral Communication Skills
5. Three Parts of Oral Communication Presentation
6. How To Prepare for a Successful Oral Presentation?
7. Essential Principles of Effective Oral Presentation (Guidelines for Delivering Effective Oral Presentation)
8. Tips for Effective Oral Communication/Presentation
9. Components of Effective Oral Communication
10. Barriers to Effective Oral Communication
11. Conducting and Participating in Meetings
12. Difference between Oral and Written Communication
13. Tools for Oral Communication
14. Soft Skills - The Basis of Professional Success
15. Summary
16. Review Questions


Chap. X : Non-verbal Communication :
1. Introduction
2. Meaning of Non-verbal Communication
3. Characteristics of Non-verbal Communication in Organization
4. Nature of Non-verbal Communication
5. Types of Non-verbal Communication
6. Significance of Non-verbal Communication
7. Relationship between Verbal and Non-verbal Communication
8. Essentials for Effective use of Non-verbal Communication
9. Summary
10. Review Questions


Chap. XI : Modern Tools of Business Communication-IT, Internet and E-Commerce :
1. Introduction
2. What are Effective Modern Tools of Business Communication
3. Prominent Tools of Business Communication
4. Information Technology (IT)
5. Internet
6. Electronic Commerce (E-com)
7. Negative Aspects of Internet Operations and E-Com
8. Summary
9. Review Questions


Chap. XII : Public Speaking and Presentation Skills :
1. Introduction
2. Public Speaking
3. Characteristics of Good Public Speaking or Good Speech
4. Tips for Good Public Speaking
5. Importance of Public Speaking
6. Need of Public Speaking
7. Modes of Delivery in Public Speaking
8. Checklist for Effective Public Speaking
9. Checklist for Discussion Skills
10. Essentials for Reducing Stage Fear
11. Presentation Skills
12. Features of Presentation
13. Elements of Presentation
14. Ten Steps to a Successful Presentation
16. Six Great Helpers in Presentation
17. Team Presentations - A Few Tips
18. Seminar Presentation
19. Summary
20. Review Questions


Chap. XIII : Negotiation Skills :
1. Introduction
2. The Concept of Negotiation
3. Examples of Negotiation
4. Essential Features of Negotiation
5. The Nature of Negotiation
6. Situations Requiring Negotiation
7. Situations not Requiring Negotiation
8. Four Ps of Negotiation (Basics of Negotiation)
9. Phases of Negotiation/Negotiation Process
10. Factors Affecting Negotiation
11. Tips for Successful Negotiation
12. Negotiation Skills
13. Rules for Effective Negotiation Skills
14. Negotiation Strategies
15. Negotiation Climate
16. Bargaining Strategies
17. Do's and Don’ts of Negotiation
18. Summary
19. Review Questions


Chap. XIV : Resumes :
1. Introduction
2. What is a Resume?
3. How Resume is Different from Curriculum Vitae (CV)?
4. Resume Design
5. Specimen of Resumes and Essentials of an Effective Resume
6. Types of Resumes
7. Preparing Resumes
8. Electronic Resumes
9. Checklist for Writing Resumes
10. Summary
11. Review Questions


Chap. XV : Interview Skills :
1. Introduction
2. Meaning of Interview
3. Definition of Interview
4. Nature of Interviews
5. Purposes of Holding Interviews
6. Essential Features of Interview
7. The Structure of an Interview
8. Chronology of the Interview
9. Types of Interviews
10. Fundamental Principles of Interviewing
11. Preparation for Interviews
12. Factors Contributing towards Successful Interview
13. Important Non-verbal Aspects at the Time of Interview
14. Attending the Interview
15. Guidelines for the Interviewee
16. Interview Process
17. Conducting an Interview
18. Types of Questions asked by Interviewers
19. Summary
20. Review Questions


Chap. XVI : Group Discussion :
1. Introduction
2. Meaning of Group Discussion
3. Characteristics of Group Discussion
4. Types of Group Discussions
5. Objectives of Group Discussion
6. Purpose of Group Discussion
7. Essentials of a Group Discussion
8. Preparation of Group Discussion
9. Role Function/Role Playing in Group Discussions
10. Roles People Play in Group Discussion
11. Role of the Conductor of Group Discussion
12. Body Language during Group Discussion
13. Four Cs of Effective Group Discussion
14. Essential Skills for Effective Group Discussion
15. Advantages of Group Discussion
16. Limitations of Group Discussions
17. Common Group Discussion Mistakes
18. Dos and Don'ts of Group Discussion
19. Supporting Expressions
20. Summary
21. Review Questions


Chap. XVII : Reading and Listening Skills :
1. Introduction
2. What is Reading?
3. Reading Objectives
4. Components of Reading Skills
5. Factors Affecting Reading Skills
6. Techniques for Improving Reading Skills
7. Guidelines for Effective Reading
8. Reading Model-PSQ5R Model
9. Executive Reading
10. Techniques for Improving Retention
11. What is Listening
12. The Listening Process
13. Personal Characteristics and Listening
14. Purposes of Listening
15. Types of Listening
16. Importance of Listening
18. Barriers to Listening
19. Developing Listening Skills
20. Ten Commandments of Listening
21. Strategies for Effective Listening Skills
22. Skills in Telephonic Conversation
23. Checklist for Improving Listening Skills
22. Summary
23. Review Questions


Chap. XVIII : Business Etiquettes :
1. Introduction
2. What are Business Etiquettes
3. Basic Rules of Business Etiquettes
4. Scope of Business Etiquettes
5. Interpersonal Business Etiquettes
6. Business to Business Etiquettes
7. Telephone Etiquette
8. Summary
9. Review Questions


Chap. XIX : Feedback and Counselling Skills
1. Introduction
2. What is Feedback?
3. Functions of Feedback
4. The Process of Interpersonal Feedback
5. Feedback and Johari Window
6. Characteristics of Effective Feedback
7. Giving Feedback - Four Basic Considerations
8. Guidelines to Improve Feedback Giving Skills
9. Receiving Feedback
10. Defensive and Confronting Behaviour in dealing with Feedback
11. Significance of Feedback
12. Counselling Skills
13. Nature of Counselling
14. Causes of Counselling Needs
15. The Counselling Process
16. Difference in meaning between 'Guidance' and Counselling
17. Do's & Don'ts of Counselling
18. Summary
19. Review Questions


Chap. XX : Ethics and Business Communication :
1. Introduction
2. What are Business Ethics?
3. What is Ethical Behaviour?
4. Management and Business Ethics
5. Ethics as a Communication Issue
6. Characteristics of Ethical Communication
7. Fundamental Assumptions of Ethical Communication
8. Factors Affecting Organizational Ethics
9. Principles of Ethical Communication
10. Personal Ethics in Communication
11. Ethical Perspectives in Communication
12. Ethical Dilemmas Facing Managers
13. Legal and Ethical Issues in Communication
14. Key Areas for Ethical Communication
15. Ethics and Organizational Responsibility
16. Formal versus Informal Ways of Communicating Ethics
17. Guidelines for a Professional Communicator
18. Summary
19. Review Questions


Chap. XXI : Legal Aspects of Business Communication :
1. Introduction
2. Communication Policy
3. Specifics of Communication Policy
4. Basic Legal Aspects in Business Communication
5. Defamation
6. Invasion of Privacy
7. Misrepresentation and Fraud
8. Other Legal Areas in Business Communication
9. Summary
10. Review Questions


Chap. XXII : Changing Paradigms of Business Communication :
1. Introduction
2. Business Communication - Yesterday, Today and Tomorrow
3. Core Strengths of Organizational Communication
4. New Trends in Business Communication
5. Pitfalls of New Communication Trends
6. Business Process Outsourcing
7. Technical Documentation
8. Professional Presentation-and Interactive Skills
9. Communication as an Ethical Dimension
10. Corporate Governance and Communication
11. Cardinal Principles of Communication
12. Communication Policy
13. Need for Possessing Excellent Communication Skills
14. Summary
15. Review Questions


Chap. XXIII : Case Study Approach and Business Cases :
1. Introduction
2. Definitions of Case Study
3. History of Case Study
4. Assumptions of the Case Study
5. Nature of Cases
6. Types of Cases
7. Categories of Cases
8. Case Discussion Method
9. Process of Case Analysis
10. The Structure of Preparing a Case 11. Analysis/Report
12. Requirements for a Case Analysis
13. Skill Development through Case Analysis
14. Case Study and Role Playing
15. Guidelines for Case Diagnosis
16. Advantages of Case Method
17. Limitations of Case Method
18. Do's and Don'ts in Case Discussion
19. Summary
20. Review Questions