Strategic Customer Management Integrating Relationship Marketing and CRM
by Adrian Payne, Pennie Frow
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| Publisher: | Cambridge University Press |
| Published In: | 2013 |
| ISBN-10: | 1107014964 |
| ISBN-13: | 9781107014961 |
| Binding Type: | Hardback |
| Weight: | 3.18 lbs |
| Pages: | pp. 584, 158 Illus., 4 Tables, Index, Annexure |
The Title "Strategic Customer Management Integrating Relationship Marketing and CRM" is written by Adrian Payne. This book was published in the year 2013. The ISBN number 1107014964|9781107014961 is assigned to the Hardback version of this title. This book also comes in Rage book . This book has total of pp. 584 (Pages). The publisher of this title is Cambridge University Press. We have about 82558 other great books from this publisher. Strategic Customer Management Integrating Relationship Marketing and CRM is currently Available with us.