About Face The Secrets of Emotionally Effective Advertising

The Title "About Face The Secrets of Emotionally Effective Advertising" is written by Dan Hill. This book was published in the year 2010. This book has total of pp. 208 (Pages). The publisher of this title is Kogan Page Limited. We have about 2136 other great books from this publisher. About Face The Secrets of Emotionally Effective Advertising is currently Not Available with us.You can enquire about this book and we will let you know the availability.

Once Advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain Science have confirmed what we all know but don’t often admit to in business: people are primarily emotional decision makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer’s experience, not the company’s Marketing message.

About Face shows how 21st-century advertising can realize success by being "on-emotion". Using data from eyetracking and facial coding to analyse consumer responses, it demonstrates exactly which advertising strategies are successful and why.

Moving beyond the old ‘Ps’ of product, place and promotion, Dan Hill outlines the ten rules for emotionally effective advertising, including :
- keep it simple
- make it relevant
- be memorable
- focus on faces
- always sell hope
- don’t lead with price

Emotions rule decision making. About Face shows you that by focusing on the three new ‘Ps’ of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the customer.

Dan Hill is a recognized authority on the role of emotions in consumer and employee behaviour, and an expert in facial coding. He is the founder and president of Sensory Logic-a scientific, research-based consultancy that specializes in gauging and helping to enhance companies’ sensory-emotional connection with consumers. Dan is a frequent speaker at business conventions acrocc the globe and the author of the best-selling Emotionomics, also published by Kogan Page.

Introduction

1. Get Physical
2. Keep it Simple
3. Keep it Close to Home
4. Focus on Faces
5. Make it Memorable
6. Relevancy Drives Connection
7. Always Sell Hope
8. Don’t Lead with Price
9. Mirror the Target Market’s Values
10. Always Sell Hope
11. Don’t Lead with Price
12. Mirror the Target Market’s Values
13. Believability Sticks

Summary
Alter Word
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