Ernest Dichter and Motivation Research New Perspectives on the Making of Post-War Consumer Culture
by Rainer Gries, Stefan Schwarzkopf
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| Publisher: | MacMillan |
| Published In: | 01-Sep-2010 |
| ISBN-10: | 0230537995 |
| ISBN-13: | 9780230537996 |
| Binding Type: | Hardback |
| Weight: | 1.40 lbs |
| Pages: | pp. 312, 447:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Case Laminate on White w/Matte L |
is written by Rainer Gries. The publisher of this title is MacMillan.