Harvard Business Review on Increasing Customer Loyalty

The Title "Harvard Business Review on Increasing Customer Loyalty " was published in the year 2011. The publisher of this title is Harvard Business School Press. Harvard Business Review on Increasing Customer Loyalty is currently Not Available with us.You can enquire about this book and we will let you know the availability.

If you need the best practices and ideas for making your customers loyal and profitable—but don't have time to find them—this Book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:

1. Turn angry customers into loyal advocates
2. Get more people to recommend you
3. Boost customer satisfaction by satisfying your employees
4. Focus on profitable customers—whether they're loyal or not
5. Invest in the right Crm technology for your business
6. Mine customer data for more effective marketing
7. Increase your customers' lifetime value

Stop Trying to Delight Your Customers/Matthew Dixon, Karen Freeman, and Nicholas Toman

Companies and the Customers Who Hate Them/Gail McGovern and Youngme Moon

The One Number You Need to Grow/Frederick F. Reichheld

Putting the Service-Profit Chain to Word/James L. Heskett, Thomas O. Jones, Gary W. Loveman, W. Earl Sasser, Jr., and Leonard A. Schlesinger

The Mismanagement of Customer Loyalty/Werner Reinartz and V. Kumar

CRM Done Right/Darrell K. Rigby and Dianne Ledingham

Diamonds in the Data Mine/Gary Loveman

Want to Perfect Your Company's Service? Use Behavioral Science/Richard B. Chase and Sriram Dasu

Best Face Forward/Jeffrey F. Rayport and Bernard J. Jawarski